Sonia Rykiel designs an exclusive women's lingerie collection for H&M. The collection features panties in low brief, thong, or hotpant styles, bras in several different styles, 1920s-inspired loungewear in velvet, chiffon, and silk chiffon separates, camisoles, tank tops, pants, shorts, kimono-style robes, and floor-length nightgowns. The colors of the collection include pale pink, black, and unique blends of rose, violet, and black. The collection also has a variety of accessories, such as slippers, mules, brooches, pillows, and hair accessories. The models for the ad campaign are Lara Stone, Caroline Trentini, and Anne Vyalitsyna.